Business correspondence occurs from the self-employed or small businesses, all the way up to the large corporations. Most businesses will use some form of letterhead for these interactions. Letterhead can be outsourced and purchased in bulk quantities, or you can print your own whenever it is needed. This business stationary essential offers a wide range of benefits.
One of the biggest benefits letterheads can give you is that it gives your business a sense of credibility. Think about it this way. Letterhead offers a way to show trustworthiness to a prospective client or business associate that could be unsure of your company. It gives them a way to contact you and a sense of realism about your company.
2. Brand Awareness
Letterhead is one of many printed marketing materials that offer a great branding opportunity. Used cohesively with other products, it gives you the chance to put your business name, logo, corporate colours, and contact information into the person’s view. Plus, the more you get your name out there, the sooner you can build brand recognition.
One of the letterhead benefits that is often forgotten about is the legality that is added to the document. This helps by allowing you to use the document later on, if needed, for court proceedings or other legal purposes. The document can show your proof of communication or other information you need to provide. It also helps to distinguish between the original and copies that are created.
4. Great Advertising Tool
Letterhead is a great advertising tool. Think about it. Your company letterhead contains the company name, logo, contact information, and generally your website address. This allows you to give people the chance to further investigate your business when they want to do so.
5. Makes You Stand Out
Sometimes having letterhead can be the difference between you and your competition. For instance, you receive two letters from rival companies that want your business. One is on a plain piece of paper and the other one is on professional letterhead. Which one are you more likely to look at? The letter that stood out to you or another random looking piece of paper.
From legality purposes to professionalism, there are plenty of benefits to using letterhead. Many people, especially small businesses, do not always realize the advantages they are missing out on by avoiding the use of letterhead. Remember to make sure to spend time on your design. Make sure it fits both legal purposes and that it stays cohesive with your other company materials.